Didi Johnson talks about La Secret Boutique and its one-year anniversary event
Located in the heart of West Hampstead at 202 West End Lane (secretly hidden downstairs in Lovefood café), La Secret Boutique is a new ladies fashion boutique that believes in a different shopping experience. [update: La Boutique Secret (as it’s now called) has relocated to 132 West End Lane, nearer to the tube station]
La Secret Boutique offers its customers a unique opportunity to shop, receive individual styling advice and get updates on new trends, all in a relaxed and laid back atmosphere. The motto is to offer something for every woman while keeping prices affordable for every pocket.
Keren, the owner and buyer, has years of experience in retail and fashion. She handpicks all the items in the boutique and brings fresh items once a week so it’s never boring. Most of the items are from Italy, France and the UK. They are carefully selected by Keren to fit her standards regarding fabric, quality and fitting. She tries to find the right balance between trendy and practical, while keeping her customers’ demands in mind.
La Secret Boutique offers its customers a diverse range of casual wear, dresses, office wear, nightwear, jewellery, bags, scarves and much more. Since all the items are handpicked and come in small quantities, you can be sure that you will rarely see them on someone else and that’s what makes the boutique so special.
This November, the Boutique is celebrating 1 year of activity and invites you all to a fun late night shopping event with your local community!