Monday night’s hustings for West Hampstead & Fortune Green wards in the local elections turned out to be popular. Some 150 people turned up to Emmanuel School hall to hear what 21 of the 26 candidates across the two wards had to say.

One of those candidates – UKIP’s Magnus Nielsen – took all the headlines the following morning after a peculiar answer to the question of low voter turnout where he mused that perhaps all the efforts made in the 19th century to extend the voter base might have been misguided.

The audience reaction – more laughs than gasps – tells you how little it resonated with voters. Yet, with one headline grabbing soundbite, the rest of the candidates’ efforts to discuss the issues that actually matter to local residents have been subsumed.

It was fairly clear that Nielsen was playing to the gallery with this and other bon mots throughout the evening. What West Hampstead voters – and quite possibly UKIP itself – might have found more disappointing was that Nielsen clearly hadn’t prepared a meaningful three minute pitch to voters unlike all the other candidates.

A lengthy intro about why someone with a Danish name was standing for UKIP means that half of his three minutes was about the war, and the other half consisted of a few digs at the EU.

There was nothing about West Hampstead, or even Camden and it rather felt as if it had been dreamt up at the last minute. Such a lack of respect for the audience and the electorate suggests that, despite the occasional bout of political hubris (“when I’m elected councillor”), the likelihood of Nielsen sitting in the council chamber for the next four years is even slimmer than it might have been at the start of the evening.