Andrea Hartlova gets out of bed at 3.30 each morning to cycle from her home in Islington to her new bakery Hart & Lova in Kilburn, such is her passion for her craft.
Together with master baker Nicolas Juaneda, she produces bread, pastries and cakes and serves Monmouth coffee from the attractively bright and airy Belsize Road shop and café, which opened earlier this week.
Andrea has an impressive baking CV. Having trained as a pastry chef at patisseries in her native Czech Republic, she moved to the UK 11 years ago, and worked at bakeries such as Euphorium in Islington. For the past couple of years she has baked cakes in rented premises in King’s Cross, and supplied her wares to outlets including Harvey Nichols.
Her ultimate goal, however, was always to open her own bakery; she just needed the perfect location. She believes she has found this in Belsize Road, as she wanted her business to be at the heart of a small community with regular customers – not an anonymous high street shop “where you never see the same customer twice”. Belsize Road already boasts some popular businesses: Ekin, Cocoa Exchange, The Priory Tavern and Little Bay all draw regular customers.
Andrea says she already feels part of a close-knit community. The process of renovating the shop – previously an empty unit that had once been a video shop – took six months of hard work, as the building was in a bad state of repair and needed rewiring and decorating. In that time she got to know many neighbours, who would regularly pop in to check on her progress.
Now the wait is over, and the residents of Kilburn and South Hampstead no longer have to go to West End Lane or Maida Vale for freshly baked bread and pastries. Hart & Lova looks set to be a great addition to the shops on Belsize Road and should do well, whether customers are after a coffee for the morning commute, a loaf of bread at the weekend, or a cake for a special occasion.
Judging by the delicious samples West Hampstead Life tried at the launch event this week, Hart & Lova should be around for some time to come.