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An Insight into: Achillea Flowers

Our last Insight focused on one man with two businesses. This time we’re talking to two women who run one business: Kate Rader and Clare Emburey who run Achillea, the florist on Mill Lane.

What brought you to West Hampstead?

Clare: We actually met at the tomato stall at Queen’s Park market. Kate, who has known me since I was a child, asked me if I loved my job (as a florist), I did but was ready for a change. “Great”, said Kate, “That’s the answer I was looking for. Let’s open a business and we’ll just have fun; if we feel like it one day we can dress up like geishas!”

The next step was to meet for a coffee on Mill Lane; we looked at a couple of sites, but none was quite right. Walking back, we passed this corner shop which I said looked ‘sick’. Kate had no idea I meant cool.

The builder saw us and asked if we were looking for a shop. He invited us in to take a look and when we said we wanted to open a florist he told us his wife was one! He gave us the number of the landlord, who we called immediately and we agreed on the spot to rent the shop.

Within one week it had gone from concept to actually renting a shop for the business.

Kate: People said Mill Lane is a difficult street and it won’t last. I had no idea what I was doing, but it was all very serendipitous.

Clare: It’s a good idea we didn’t have time to stop and and think, but I’m really glad we did it. Never did the dressing up as a geisha, although we did do halloween costumes one year.

Clare and Kate outside their serendipitous shop, Achillea.

Clare and Kate outside their serendipitous shop, Achillea.

What is your first/fondest memory of the area?

Kate: The glass shop opposite us, run by Derek. I’ve been using it for 35 years, plus the framers next door.

Clare: I just loved that I could be myself – and of course the first time I met my fiancé at the Kitchen Table. Now we are getting married – a Mill Lane marriage, that’s a first!

At this time of year some eye-popping colour to brighten your day. Perfect.

At this time of year some eye-popping colour to brighten your day. Perfect.

What’s surprised you most about how West Hampstead had changed?

Kate: It used to have really useful things, but that’s gone, although I don’t really use West End Lane much. Here on Mill Lane you can still get useful things: your keys cut, physiotherapy if you need it, or yoga at Curled Leaf.

Clare: I don’t feel it has changed that much – West Hampstead is a great place that is quite settled, rather than a cool place full of egos.

What’s for lunch?

Either the Kitchen Table or Curled Leaf, although we have had some quite enjoyable nights at the Alliance for our Christmas dinners.

Describe West Hampstead in three words?

Better than Hampstead