The West Hampstead hotel guide

Can you recommend a hotel in West Hampstead? It’s a question we hear surprisingly often from locals.

Many people don’t have spare rooms available for when friends and family come to visit, so it’s useful to know about local accommodation. For this guide we’ve cast our net wider than we normally would, as there aren’t many options in West Hampstead itself. Kilburn, Finchley Road and Belsize Park are all good bases for a few nights’ stay and are within easy reach on foot or by public transport. Prices given are for comparison from the hotel’s quoted rates, but can vary quite a lot, so check with the hotels themselves.

West Hampstead

Charlotte Guest House 


Describing itself as a “traditional guest house”, this is more B&B than hotel, which is summed up in the (mostly positive) Trip Advisor reviews. Guests praise the “friendly staff” and “value for money”, but also point out that though comfortable, it isn’t luxurious. It has a great location just off West End Lane on Sumatra Road. Example price: Double/twin ensuite: £60

274 Suites, 198 Suites, 291 Suites 

These three properties on West End Lane are all owned and managed by Magic Stay. There are around 25 serviced studio apartments in total, each with a kitchenette. Online reviews are mixed: some are critical of the noisy location and “dated” facilities but it looks like it could be a good option for a longer-term stay or if self-catering is a requirement.  Example price: Midweek advance bookings from £59 per night. Call 020 7431 8111 to book.

Dawson House Hotel

This is more South than West Hampstead, but within easy walking distance of both West End Lane and Finchley Road. Recent Tripadvisor reviews praise the “friendly and helpful” staff and good breakfasts. A double room is £109, or £90 if you book online.

Finchley Road/ Swiss Cottage

Holiday Inn Express


The 3*-rated Holiday Inn’s location on busy Finchley Road may not make for the most restful stay, but its proximity to many shops and restaurants (it’s right opposite the O2 centre) will appeal to some. It’s described as “clean and comfortable” though rooms are “small”. It’s also near Finchley Road stations, and West Hampstead is a short walk away. Double rooms start from £94 per night.

Langorf Hotel

Quality Hotel Hampstead

Double room at the Quality Hotel Hampstead

Double room at the Quality Hotel Hampstead

These two hotels are both set just off Finchley Road, on Frognal. Both are classified 3-star, and have reasonable online reviews, though the Langorf loses points with reviewers for the “tired” state of its interior decor. The Langorf is offering advance bookings starting at £65, and the Quality Hotel’s rate is around £119 per night, though discounts are available.

Marriott Regent’s Park

Large, clean business-style hotel (rating 4*). Many reviewers praise its “friendly” staff and “great customer service”. Don’t be fooled by the name; the hotel is nearer to Swiss Cottage than to Regent’s Park, and it’s on the good old C11 bus route which is handy for West Hampstead. Rate: from £139 per night for a double room.

Maida Vale/Kilburn Park

Marriott Maida Vale

Another large 4* Marriott Hotel which is a bit confused about its actual location – this is situated on Kilburn High Road in close proximity to Kilburn Park station. It boasts a swimming pool and gym, as well as the bizarrely-named Bar Hemia. The lowest rate I found on the website was £112 per night. Reviews mention that it’s “good value” though a little more “dated” than would be expected from a Marriott.

Quality Maîtrise Hotel

Like the Marriott, the 4* boutique-style Quality Maitrise Hotel is at the southern end of Kilburn High Road, convenient for Kilburn Park tube station and a 15-minute walk from West Hampstead. Reviewers comment on its “modern and stylish” appearance, but the rooms are small. Room rate for a standard double is around £120.

Belsize Park

Haverstock Hotel


Compact 3* boutique hotel near Belsize Park tube station and within walking distance of Hampstead Heath. Rooms are on the small side, but well-equipped and clean. Reviewers mention the “amazing” showers. Breakfast is available at the hotel restaurant next door, but it’s worth noting that you need to leave the hotel to access the restaurant. Double rooms are around £120. West Hampstead is an easy C11 bus ride away.

See all these hotels mapped in our business directory.

Camden’s fire response time sees biggest increase

You’ll recall that back in November, Belsize fire station was on a list of likely candidates for closure. West Hampstead station was always safe, even in the drastic 31 station closure model.

No shock then to see Belsize on the final list of stations to close, announced by the London Fire Brigade (LFB) this week. The surprise is that this list runs to just 12 stations, five fewer than the minimum-impact model published in November. Seven of the remaining 100 stations will lose a fire engine, and four will gain one bringing the total number of appliances down from 169 to 151.

  • Closing: Belsize, Bow, Clapham, Clerkenwell, Downham, Kingsland, Knightbridge, New Cross, Silvertown, Southwark, Westminster and Woolwich.
  • Losing one engine: Chelsea, Chingford, Hayes, Leyton, Leytonstone, Peckham and Whitechapel.
  • Adding a second engine: Hendon, Orpington, Stanmore and Twickenham.
Could this be the fire service of the future?

In my last article I discussed the impact on response times of the various proposals in some detail. The increase in times in some boroughs seems to have been one of the main reasons behind the decision to close fewer stations (this also means that the LFB still needs to find around £5 million in further savings). The “151/100” option will save £23.5 million and would mean “the deletion” (their words not mine) of 460 station-based posts. If I understand correctly, the remaining £5 million is likely to come from further staff reductions in the years ahead – but this is not clear.

The LFB has decided that it wants to see no change at all to average response times across London.

While one can believe that this might hold true for average times across London, clearly in some locations, it will take longer for a fire engine to get to a fire. As a friend of mine from the US said when I was telling her all this “if your house is on fire, keep some buckets handy”.

The LFB’s report on targets says that while response times need to be looked at at the city level, and it does not organise at the borough level (unlike the police), it understands that the public is concerned about the impact at the neighbourhood level (yeah, no kidding). You can read the (very lengthy) document that explains how this borough-level concern meant that tweaks were made to the model should you wish. Having tried to play down the borough stats, it then cites them to explain how the changes aren’t that bad really (unless you’re in Enfield, which is now half a minute outside the first appliance target).

Camden, as it happens, fares worse than any other borough in terms of increase in first appliance response time, with an increase of 45 seconds. To put this in context, this takes the average response time to 5’26”, still within the 6 minute target, and the 11th fastest in London. The average response time for the second vehicle goes up 26 seconds, the 10th largest increase, to 6’26” – 12th fastest in London down from 10th.

What of these 460 “deleted” jobs? Apparently, the LFB hopes that all of them (!) can be achieved through natural leaver rates and voluntary redundancies. Seems optimistic.

Members of the London Fire and Emergency Planning Authority will discuss the plan on Monday 21 January at 1400. A final decision on the plan is expected to be made at the Authority meeting on 20 June, following a public consultation. Here’s a full list of documents relating to station closures, performance statistics and the number of cats stuck up trees.

My two cents: everyone should want public services to run efficiently and effectively, and reassessing the needs of the population every so often is going to lead to sensible changes in coverage. Nevertheless, the numbers here are clear – response times are going to rise on average in London. Not by much, I accept, and from what is, by national standards, already a fast time. But still, it’s an increase. Obviously, no country has limitless funds and trade-offs between costs and public safety are inevitable – it just seems that the balance is tipping inexorably (and one feels irrevocably) in favour of cost. One also wonders whether as much time is going into the effort to close corporation tax loopholes worth billions as it has in the quest to save £25 million off the fire brigade’s budget.

Will response times slow under fire station proposals?

West Hampstead police station may be for the chop, but is our fire station safe from the latest round of cuts? The most recent proposal to close stations in London puts Belsize station on the chopping block, while West Hampstead is neither slated for any changes, nor has the security of being on the protected list.

West Hampstead fire station – 111 years old
Photo via @Tetramesh

In October, a leaked document appeared to show that 17 stations were going to be closed in response to the Mayor’s call for the London Fire Brigade (LFB) to find £65 million in savings over two years. The 17 stations included Belsize. This certainly isn’t set in stone, but is believed to be the preferred option. To understand what this means for response times, I’m going to have to show the workings.

The sexily titled Operational efficiency work in progress Fifth London Safety Plan Supporting document No.17 Pre-consultation draft is a 44page discussion of London’s fire station needs published by the LFB. It’s actually very readable and has loads of London-wide statistics. For stats at the borough level, I recommend reading LFB in Camden 2012/13, which shows even more clearly that the number of incidents is falling (it also shows that Camden has the second highest number of false alarms in London). You can even monitor fires at the ward level, and month by month if you really want to dig into the data.

Aside from the financial savings, is there any evidence that the LFB has scope to cut back services? In terms of number of call-outs and looking across London, then yes.

  • The brigade attends 35% fewer incidents than 10 years ago; some stations have seen the number of call-outs drop by two-thirds;
  • 24 fire stations attend two incidents or fewer a day;
  • False alarms make up almost half of all the calls attended;
  • Total number of fires (27,000 in 2011) is lower than at any time in the last 40 years;
  • Fewer people are dying in fires: 56 in 2011 compared to nearly 80 a year between 1991-2001;
  • Even the busiest fire engine (Soho) is occupied for less than 17% of the time;
  • The average firefighter attends 195 incidents a year; of which 101 will be false alarms and only 8 will be the more significant incidents. Some firefighters attend 10 or fewer fires a year

The document points out that although the risk of fast-spreading fires and of domestic deaths and injuries has greatly reduced, it has been replaced by what it terms “new risk”, which is now a very prominent aspect of the Brigade’s work. These new risks (by which I think it means more large-scale incidents) mean that the LFB is much more complex than the old model of stations with one or two fire engines (“appliances” in fire brigade parlance). London hosts a raft of specialist teams such as urban search and rescue teams and high volume pumps.

Of course, one of the reasons that the numbers of fires and fire-related deaths is falling is that fire officers spend more time in the community, making visits to houses and schools. If one thinks of fire crews more like all-round police officers, who have both a community role and an emergency response role, then it is clear that simply looking at the number of times the sirens are wailing through the streets will not paint the whole picture of fire safety in the capital.

What does it cost?
Here are the figures across London:

“We spend around £270m on station-based emergency response. Of that, £229m is spent on firefighters’ salaries and allowances; £21m is spent on the upkeep and running of fire stations; and £20m is spent on equipment, including fire engines.”

Salaries are clearly the big component here, though the document points out that consolidating fire stations can also create substantial savings without reducing coverage. Which brings us to the issue of response times.

Fire! Fire!
London-wide response time targets are:

  • Average arrival time for the 1st appliance: 6 minutes
  • Average arrival time for the 2nd appliance: 8 minutes
  • 95% of incidents must have a 1st appliance arrival time of 12 minutes or less

Camden’s four fire stations perform well against these. In fact, response times are among the fastest in London at just over 4 minutes 40 seconds on average for the first appliance and 6 minutes for the second. There isn’t much doubt that arriving quickly is important when it comes to a serious incident. However, the report says that there are complexities in balancing the desire for speed with the the fact that demand is extremely low in some parts of London.

To determine whether there could be a better and more cost-effective configuration, modelling was carried out based on finding £25m and £50m in savings. Several configurations for each were modelled. The report goes into a lot of detail on this, so do read it if you’re interested.

The option that was leaked back in October is shown below (you’ll need to click for the full-size version):

In terms of the impact on Camden, the two £25m options published both propose closing Belsize and adding an extra pump at Euston. In this scenario, average borough response times drop for the first appliance but are the same or faster for the second vehicle. All are still within the London-wide targets.

In the first of the £50m saving options, Belsize closes, Kentish Town loses an appliance, while Euston and West Hampstead remain unchanged. Appliance one now arrives in 6’00” and Appliance 2 at 7’03”. A marked increase in response time.

The second of the £50m options actually mirrors the £25m options, at least in Camden; i.e., Belsize closes, Euston gets an extra pump, and Kentish Town and West Hampstead remain unchanged. Other changes outside the borough mean response times for both appliances are now effectively the same at 5’57” and 6’00” respectively.

These are all just proposals, although Belsize gets closed in all of them.

Competition time: Giraffe opening in Belsize Park

Family-friendly world food restaurant chain Giraffe is opening in Belsize Park (taking over the old Tootsies).
Very kindly, it’s given me 3 invitations for dinner for two on Thursday Jan 28th – opening week.
“How do i get my hands on these invitations?” I hear you ask.
“Simple”, I reply, “but you’re going to have to be quick off the mark.”
Take and tweet a photo that includes both a giraffe and something recognisably West Hampstead. You MUST (and this is important) use the #whampgiraffe hashtag in your tweet. So, for example, a giraffe soft toy getting on the Jubilee Line, or a cut-out giraffe in the window of West End Lane Books. Use your imagination.
I will then pick the best three in consultation with @giraffetweet.
Deadline: 5pm Wednesday January 20th
If the free meal wasn’t incentive enough, then you’ll be even more excited to know that I’ll be there that evening too*. I know!
*Giraffe has kindly given me these invitations to give away to fellow whampers, and has also generously invited me along too.