Tomorrow evening, the West Hampstead Business Association holds its reLaunch event. An early disclaimer: West Hampstead Life is involved in the WHBA and has been helping the existing committee think through this revamp.
The WHBA was set up in 2011 with support from Cllr Gillian Risso-Gill, and was involved in bringing the farmers’ market to the neighbourhood and in the initial negotiations to relocate the post office into the Sherriff Centre in St James’ Church. But momentum had waned.
It won’t have escaped your notice that West Hampstead is going through some major changes in terms of residential developments, with more on the horizon.
The WHBA wants to harness the drive and enthusiasm of local businesses to ensure that the local economy captures these benefits, while ensuring we have a mixed, vibrant business environment. It is not pro-independent shops and anti-chains, nor is it fixated on West End Lane.
These are tough times for all businesses, and the WHBA will also seek to help local businesses by sharing ideas, looking at ways to lower costs, and finding innovative solutions in order to keep them competitive.
There are a wide range of issues that concern businesses – some local: rents, parking, dirty streets; some larger in scale: the threat from online shopping, business rates, getting to grips with new payment technologies and social media… there are many more.
With all these factors in play, the WHBA decided to revamp and relaunch in order to get the drive and enthusiasm back. The committee is:
- André Millodot from The Wet Fish Café
- David Matthews from Dutch & Dutch
- Reuben Miller from Alexanders
- Jennie Vincent from The Kitchen Table
Boris Johnson turning up a couple of weeks ago was a surprise – he had been invited to the launch event, but more in hope than expectation. With just three days’ notice of his sudden visit, it wasn’t possible to bring the whole launch event forward, so a mail went out to the original WHBA mailing list and a good crowd turned out to hear the Mayor talk about what City Hall could do to support West Hampstead businesses.
It starts at 6pm downstairs at The Gallery on Broadhurst Gardens (I believe there’s mulled wine available). At around 6.45pm we have a guest speaker. Leo Hollis, author of Cities Are Good For You, will speak for 15 minutes about the link between high streets and communities. Leo’s a local too, so he’ll be able to bring a West Hampstead angle to his talk. The WHBA committee will also explain in a bit more detail what the association hopes to achieve and the benefits of joining up.
At the heart of the revamp is the idea that the WHBA shouldn’t become a talking shop, but should deliver tangible results. Campaigns will therefore be limited but specific, and combine some short-term easy wins, and some longer term issues. The committee is extremely open to (i.e., “wants”) ideas and contributions from members.
First up, there’s a push to raise the profile of West Hampstead as a place to do business – and there are several strands to this, such as making a promotional video, getting a better Wikipedia entry for West Hampstead, and boosting the PR activity. In the longer term, Camden is consulting on parking issues a lot at the moment, and this is a challenge given that residents and businesses have very different needs.
To debate all these issues and to collect the thoughts of the whole business community, the WHBA is going online with a forum and a monthly e-mail newsletter, both for paid members only. The forum is the place to raise concerns, share ideas, solve problems and build consensus. The newsletter will capture each month’s hot topics, bring a round-up of local business news, and share wider trends. I’ll be writing the newsletter, and I can honestly say I think it’s worth the membership fee alone!
If you’re a business based in, or operating in West Hampstead, then yes. The WHBA will welcome freelancers to supermarkets, mechanics to property developers. If improving the business environment matters to you, then you should join in. It will help locals share ideas about how to run their businesses more efficiently and competitively, as well as making more visible changes to the area. So even if you don’t have customer-facing premises, the WHBA can offer significant benefits. Come to the reLaunch event and find out more!
The committee believes that professionalisation of the WHBA is vital, which does incur some admin cost. However, most of the subscription fees will be ploughed into campaigns. There may be specific initiatives where the WHBA needs to raise more money – for example beautifying the street or getting better Christmas trees for next year! It will, of course, extract money from other sources where possible, but we all know how tight public sector funding is.
The cost to join is based on the size of your business, and if you join before December 31st, then you get a whopping 50% discount.
Membership is valid for 12 months.
- Freelancer £25 (£50 from Jan 1st)
- Single shopfront £75 (£150 from Jan 1st)
- Double shopfront £125 (£250 from Jan 1st)
- Multiple £200 (£400 from Jan 1st)
As well as your money, what the association really needs is your commitment. Not every issue the WHBA tackles will benefit every business equally, but a collective effort to support the local business community will undoubtedly be for the good of the local economy.
If you can’t make it to the reLaunch event, then do contact the WHBA and someone will get back to you. It’s also on Twitter @WhampBiz, or just go to the website, where you can also sign up.In the meantime, download the flyer that’s been handed out, or read it below. If you’d like to join, then fill it in and hand it in to any of the committee or scan and e-mail back. Someone will then contact you regarding payment.
Naturally, as one of the people behind this revamp, I’m excited by the possibilities it offers. From simple stuff like better Christmas trees on West End Lane, to thornier issues like retaining a good mix of job types, I believe that a healthy local economy and a healthy community go hand-in-hand. Don’t grouch from the sidelines, West Hampstead is changing and the WHBA is changing with it. Be part of it.