Poco Pizza puzzles punters

Last week, an intrepid group of locals, aka “Team Pizza”, checked out the latest addition to the neighbourhood, Poco Pizza. Eugene tells the story.

Poco Pizza recently opened in West Hampstead on the site of Paya. Confusingly, the management hasn’t changed and the Paya sign still sits above the window, while a wrap-around sheet advertises the pizzas.

Inside, we were given both Paya’s original Chinese/Thai food menu and the pizza menu. A wood fired pizza oven has been installed right in the middle of the restaurant, so customers can see the pizza chef at work. Offering two such different cuisines doesn’t always inspire confidence, so Team Pizza approached with trepidation.

We’d looked at the take-away menu before, which had items I’d never seen on a pizza before such as mussels on the Marinara. Indeed, it had whole pizzas I’d never heard of: a cheeseburger pizza (minced beef, thinly sliced onions, pepper, pickle relish, ketchup, yellow mustard, bacon, lettuce and chopped tomatoes) and a chilli cheese dog pizza (all beef hot dogs, olive oil, finely chopped garlic, chilli with beans, onions, chopped dill pickles, shredded cheddar, ketchup and yellow mustard). Bizarrely, the online version of the take-away menu omits these two and the “Greek Pizza”.

Having seen this menu, and hearing of 41 possible extra toppings, we were a bit surprised to see that the restaurant menu was more limited than the takeaway menu; in fact it was more or less completely different and one-size only. There was still a good choice, but there was no cheeseburger or chilli cheese dog pizza here. In fact, the restaurant menu was very orthodox, and prices were reasonable, ranging from £8.50 to £12.50.

The house white was perfectly serviceable house; the wine list isn’t extensive, but that’s fine for a place like this. Strangely, we noticed there were four different pots of pepper – of varying shapes and size, but no salt shaker at all.

After starters of olives and peppers stuffed with what claimed to be feta cheese, but tasted distinctly like cream cheese, we tucked into our pizzas. The consensus was that the dough was too soft; certainly mine felt just about baked but it wouldn’t have suffered from another minute or two in the oven, or just a higher temperature. The cheese was melted and browned in parts, but still seemed a little runny on the base. It was the same story with the porcini. And on pretty much everyone’s pizza. Nothing was bad, although Tom said his pizza was very underseasoned. It just all felt a bit watery. Nicky’s Fiorentina (unconventionally served with goat’s cheese) had the freshest ingredients, with baby spinach leaves attractively scattered on top.

Certainly Poco does not skimp on the toppings. I had a mushroom-based pizza that was dripping in funghi. Across the table, Dan’s meat feast was loaded with ground beef, sausage, chicken, salami and bacon.

The service was friendly, and we all felt bad that we were a bit full to try the tiramisu, which we were assured had been freshly made in the kitchen that afternoon. Such was the hard sell of the tiramisu in fact, that we began to suspect it was by far the best thing on the menu.

The problem, it seems, with Poco is that it is over-complicating the humble pizza with all these toppings, when it would be better to keep things simple. We are spoilt for choice of pizza in West Hampstead – with Sarracino, La Brocca, Bellaluna, La Smorfia, Lupa, Papa John’s, Domino’s and Basilico on the Finchley Road. Given this competition, Poco will need to up its game. This could be a classic case of “less is more” and with fewer ingredients on the menu it shoud be easier to ensure they are fresh and that the cooking times become more uniform.

Poco Pizza
96 West End Lane
020 7624 2625

  • Anonymous

    For a take-away/delivered pizza it's still damnned hard to top Oregano on the Finchley Road. Can't say I'll be rushing to Poco's on the strength of this review..!

  • I often forget that pizza in the UK usually still has a bit of Italian-ness to it. Growing up in Canada, cheeseburger pizza was fairly common… along with Taco pizza and, last time I was home, apparently curry pizza.

    I love a bit of a crazy choice of pizza toppings, but they really have to do it well!

  • Anonymous

    I live in west Hampstead and i tried their pizza, I loved it, it was far better italian pizza than the one you compared with.

  • Anonymous

    I bought some pizzas
    for delivery and I was very satisfied
    But it is true that the menu is bizarre

  • Anonymous

    hello everyone my name is Romina and working as a waitress at pocopizza … I’m Italian ,from Naples to be exact and I ate real pizza for 23 years in my city and I can say that our pizza is competitive. it is probably true the menu is slightly complicated and double kitchen is a strange combination, but we’re in London and is the birthplace of globalization and strange combinations! then I recommend you visit us you will eat well and you will find a cozy and staff at your disposal.

    • Hi Romina, thanks for posting! Pleased to hear that the pizza is generally good – maybe we just got unlucky. Definitely feels like a simpler menu might help make it more consistent.

      Have you tried Sarracino yet? That's where most Italians I know locally rate as having the best pizza – would be interested to hear what you think of it.

    • Hello, its good to see you try catching attention for your business (sarracino guy) but consider the great pizza from Poco is just a quality which you need to compete with and the best way to do that is working on your quality. As a pizza lover, I think in west Hampstead, after La Brocca, now a new great pizza just born. thanks for bringing this quality Italians to the area Poco

  • Anonymous

    We have had 2 take aways from Poco and wont be getting them again . The last one made my son ill. Back to Sarracions , the best Italian in W H by a mile

  • Anonymous

    I had pizza from poco four times, ones I was there with my friends and three times for delivery. I can say I had a great experience. garlic bread was perfect and I tried four different types of pizza and each time I was happy bread was well made and topping was perfect. I felt I was in italy…nice music and friendly waitress