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The best new fitness classes in West Hampstead

New Year, new round-up of West Hampstead’s fitness and gym options (would you believe, this is our most popular article year in, year out). Most of you will already know about the main local gyms to help you shed those post-Christmas pounds (or kilos): Swiss Cottage Leisure Centre, Virgin Active at the O2 and the Gym up by Fortune Green.

However, West Hampstead is getting a reputation as the place for specialised fitness classes. Classes such as HIIT (High-Intensity Interval Training) and similar interval-based training classes have proven an effective way to get fit and into shape. The festive period inevitably leads not just to a more generous girth, but also a sluggish feeling, so having an instructor telling you exactly what to do is a sure fire way to get a work out that works.

We have reviewed three very different local fitness boutiques in the area to find out which class is best for you and we have some West Hampstead Life exclusive discounts below.

Studio Society

The Studio Society boasts live and fully immersive, interactive classes with virtual instructors. You can do mountain climbers and feel like you’re on top of a skyscraper in Manhattan or take the shivanasa yoga pose feeling like you’re amongst the temples of Bali.

The instructor is video linked and you can see their posture from three different angles, so you do see their side profiles too, and with digitally inserted overlays you get a bit of extra instruction on which areas of your body you are targeting. Of course, unlike a live class, you can’t ask the instructor a question or have them spot you if you need an extra pointer, however, the instructions are quite intricate and detailed.

You may wonder whether there’s much difference between this and taking a class at home on YouTube. Being in a group environment is actually quite motivating and Studio Society has chosen to run these classes with specialised high-quality instructors. However, if you really need a real person to get you going, then there are “live” classes too.

There are a wide variety of classes (both virtual and live), including a range of HIIT sessions, in bursts of 30 or 45 minutes, sculpting, strength and conditioning as well as pilates, yoga and even mindfulness and meditation. There is also a spinning room, with a variety of scenes on the screen – with a motivational instructor getting you to sweat to the max.

Studio Society has proven very popular since opening last summer, which can mean some quite big classes in its two huge studios and a fully packed spinning room.

The facilities are excellent and feel new. There are plenty of showers and toilets, a big changing area and lots of lockers.

It’s a short walk away (right next to the Gym actually) up by Fortune Green. Its classes start early in the morning, carry on throughout the day and finish in the evening.

There’s no contract, and £26.95 a month gives you unlimited classes. There’s a January offer of no joining fee and a 50% discount on your first month’s subscription with the promo code Jan1

Great for: Value, variety of classes and excellent facilities
Less great: Distance from the station, large classes, a little less personal
January offers: £26.95 a month for unlimited classes no joining fee and 50% discount on your first month’s subscription with the promo code Jan1

The HIIT Gym

Intense, varied, fun and impactful all come to mind when it comes to the HIIT gym. HIIT is fast paced, high energy and gets results.

Although intense, I would say these classes are suitable for all levels. They are really motivating, as the instructor talks you through every minute and the exercises change so you’re never doing anything long enough to hate it. You can tailor the exercises to your level somewhat, for example by choosing heavier weights, and sometimes the instructor gives you modifications. Included in the classes are intervals on the treadmill and rowing machines, so you get to incorporate cardio into your workout.

Although the classes always follow the same format, they always feel different and never boring.

Class sizes are around 20 max which is about right, and there is just the one class every hour. I’ve very rarely had any problems getting into a class, and there are plenty of classes outside working hours. It is also conveniently tucked away on Broadhurst Gardens, only a quick hop around the corner from all the stations in West Hampstead.

The facilities are quite limited, this is more of a walk in – walk out place but you can shower if you need to.

HIIT gym is a little more expensive at £45 a month for 4 classes a month, £65 for 8 classes month or £99 a month for unlimited classes. They also offer pay-as-you-go classes and transformation packages.

HIIT gym has given us West Hampstead Life exclusive offers:

Great for: High energy, effective classes, 1-minute walk from West Hampstead station
Less great: Limited facilities, fairly big classes at peak times so less personal attention
January offers: No joining fee plus West Hampstead Life discounts (see above).

The Tone Room

New kid on the block (on Mill Lane actually), The Tone Room offers intense and specialised workouts to get you to your strength and toning goals. With tiny classes of no more than six people, trainer Sanjay offers an experience tailored to your needs, and also offers nutritional and postural expertise. It’s as good as having a personal trainer.

The Tone Room is the next level up from a HIIT class, with less room to ‘get away with it’ if, like me, those burpees tend to slow you down! There is plenty of adaptation, however, if you need modifications to suit your fitness and strength levels. If you’re feeling like you’ve plateaued with bigger classes and want to take your workout seriously, the Tone Room can help you get to where you want to be.

Sanjay has done a great job building this boutique and intimate fitness space, and his passion for health and transformation really shows.

Facilities are limited with no showers and limited changing space, however, there is room to leave your things and it feels like a safe space.

The Tone Room is offering £10 for your first class and £45 for three classes. However, if you register for your first £10 class and mention this article, you can get a West Hampstead Life exclusive offer of three classes for £35

Standard prices are: single class £25, 10 classes £175, 20 classes £280, 50 classes £600, yearly £1,500, monthly unlimited £150

Great for: Personalised attention to get you to your fitness goals
Less great: No shower facilities and limited changing facilities, a little far from West Hampstead Stations
January offers: Exclusive West Hampstead Life offer (see above).

Good luck!

Finishing line is in sight as Studio Society nears completion

Sponsored post

As 37 Fortune Green Road – aka Studio Society – nears the end of its 8-week build, this 8,000sqft empty space has been transformed into state-of-the-art group exercise studios. As the physical build draws to a close, the technicians are now taking control, installing multiple projectors and creating a floor-to-ceiling cinematic visual experience like you’ve never seen or experienced in fitness before.

StudioSociety_article

The changing rooms are already almost complete with both wet and dry change areas tiled and painted. Everything is sleek and simple to allow the highest efficiency in cleanliness. GHD hairdryers and mirrors surrounded by light bulbs help you feel like a superstar before you leave to start your day! The sheer size and finish from the moment you walk through the door is stunning to say the least and it is now clear that the focus of these studios has had the members’ experience at heart.

We are no ordinary health club. We strive for a harmony between physical exercise and sensory motivation. Our immersive fitness studios transport you to another world. One minute you step off the tube, the next, you’re in our studio, working out on a tropical Thai beach. Think of it as your calorie burning, muscle toning, cardio-vascular paradise. Floor-to-ceiling 360-degree video, cinematic Bose® surround-sound, synchronised lighting and even the scent of sunscreen and coconut filling the air. It’s an extraordinary fitness experience for individuals who want healthier bodies and happier minds. It’s where technology meets fitness meets your imagination – the perfect ying-and-yang of exercise and inspiration.

Studio Society
37 Fortune Green Road
West Hampstead

www.studio-society.com

Get fit in 2017: The West Hampstead gym guide

west-hampstead-gym-guide_ft

It’s that time of year again; time to start thinking about undoing some of the damage from treating ourselves a little too much over the festive season. For all those times we said, ‘Oh go on then, it’s Christmas after all!’ Now your clothes are a little uncomfortable and you seem to have grown a couple of extra chins in those family photos.

But it’s a new year and you’re ready to get back into shape. There will be times it will hurt and you’ll wondering why you’re doing this to yourself. I’ve already been there and reminded myself, “Because mince pies.”

Where to go and what to do? Here’s our guide to the area’s best options for getting fit and healthy this year.

Swiss Cottage Leisure Centre (http://www.better.org.uk/)

At around £55 a month, the Swiss Cottage Leisure Centre is a really great value-for-money choice. It boasts a huge pool that’s sectioned into lanes for different abilities, plenty of equipment and a great choice of classes, which actually run at convenient times. It’s also set beautifully, with huge floor to ceiling windows, plenty of natural light, trees and a huge water fountain, which I find helps to really motivate me. You can also see down over the pool from one of the studios and most of the equipment has built-in TVs so you can watch your favorite shows at the same time.

The downside is that actually getting onto a class it really difficult as they are so popular! Despite being able to book easily on the app or website, you need to be ready to book your place within the first hour of the slots becoming available each week or you’ll lose out! Occasionally you can manage to get a last-minute class if there are cancellations, and beware, you are charged if you don’t show up!

Being a public leisure centre, Swiss Cottage can get extremely busy with large groups of kids clubs, but that does mean it offers so much more if you have children or big groups, with choices including a climbing wall, basketball court, squash rooms and more (at additional costs.)

It also offers a flexible, monthly rolling contract, so it’s worth trying out before deciding whether to commit. For all you New Years Resolutioners, Swiss Cottage is offering a January deal of no joining fee and two months free if you pay for 10 months up front.

The Gym (https://www.thegymgroup.com/find-a-gym/gym/the-gym-west-hampstead/)

If you’re looking for great value, all the machines you need, and you can motivate yourself to go to the gym without needing an inspiring setting then this is the gym for you. At £21.99 a month (plus a £20 joining fee) this no-frills gym may be the right compromise. It’s also open 24 hours with automated signing in systems, which is great for all you night owls and extremely early birds! It also offers a few limited classes.

HIIT Gym (http://www.hiitgyms.com/)

These unique classes mean business! Perfect if you feel like you’ve plateaued going to the gym on your own or if you need extra motivation to see results. And with these classes you will see results. They are pricey (though we’ve got a WHL-exclusive offer below) but effective.

The HIIT gym is a group class-based workout. The instructors are great, and with varied workouts that can work on strength, fat burning and stamina it never gets boring. HIIT stands for high intensity interval training, which is designed to help you keep burning fat even after the workout.

There is a downside to it not being a traditional gym in that there is not really the option if you ever did just fancy a workout at your own pace. However, if you arrive a little earlier to a class you could jump on the treadmill if you really wanted to.

A word of warning: personally I have to be at full energy to be able to take part in these classes. They are very high impact, no matter what your fitness level. So working out here can be a little ‘all or nothing.’ However, you won’t be bullied into doing that final burpie or shamed for not increasing the incline to 15 on the treadmill. It’s really important to listen to your own body if you feel it is too much.

The classes can also get extremely crowded at the most popular times (which gets a little worrying when people are swinging weights around). Some people might also feel that the showering facilities are quite limited given the cost, and often I feel I’d rather freshen up at home.

Prices vary according to membership, but if you want the most flexibility then classes are around £20 for pay-as-you-go. However, HIIT is offering a 10% pay-as-you-go discount for West Hampstead Life readers with the discount code: 10january. It’s valid until January 31st. HIIT also offers a one-week free trial, so you can try before you buy.

Virgin Active (https://www.virginactive.co.uk/clubs/swiss-cottage)

Virgin Active at the O2 Centre is one of the pricier options, but boasts a jacuzzi by the pool, decent equipment and great classes. It also offers spa treatments, which are very good. I’m not sure the price difference vs the Swiss Cottage Leisure Centre just up the road is worth it, considering you get almost the same facilities and services. However you do get to avoid the children’s clubs and the service and quality is always great with Virgin. It does offer corporate discounts for many employers so be sure to check at work, as some of the discounts are quite substantial. For this month only it is offering a 12-month contract with no joining fee and a personal training package that works out to £99 a month. It is also offering a flexible rolling month-by-month membership at £106 a month with a £30 joining fee.

You don’t have to go to a gym

Primrose Hill offers exercise without the sweaty floors!

Primrose Hill offers exercise without the sweaty floors!

ParkRun (http://www.parkrun.org.uk/hampsteadheath/)
Every Saturday, this 5k run across the beautiful Hampstead Heath is a completely free, fun and friendly social project. What could be better than getting some fresh air with with your neighbors and volunteers in this national heritage site we are lucky to have on our doorsteps.

The run starts at 9am – what a way to start your weekend! You do have to register and bring a printed copy of the barcode you’re given, which lets you keep track of your progress and time. However you are encouraged to go at your own pace.

ruNW6 (http://twitter.com/ruNW6)
An even more social running group that sprung up from West Hampstead Life readers also meets every Saturday. Starting from West End Green, the group tends to head out for a 30-45 minute run with a variety of routes, including the stunning Golder’s Hill park before returning to West End Lane. No runner is left behind! There’s more about this group here.

Public fitness parks: Primrose Hill, Kilburn Grange and Swiss Cottage
Another way to keep fit is to run over to the beautiful nearby Primrose Hill, where there is a substantial outdoor fitness park. The ‘trim trail’ consists of pull-up bars, parallel bars, rings, low bars, sit-up benches and more. Once you’ve had a good work out you could even reward yourself with a very short stroll over to London Zoo where you can often catch a cheeky glimpse of a giraffe!

There are also free outdoor fitness equipment facilities at Kilburn Grange Park and outside Swiss Cottage Library. These are great if you love the outdoors and don’t want to get caught up in gym membership commitments. Personal trainers also use these with clients.

With all these options you should be in tip-top shape for next year’s mince pie blowout!

The 2015 West Hampstead & Kilburn gym guide

The 2017 version of the West Hampstead gym guide is now available.

New Year, new fitness regime? It may be a cliché, but the statistics bear out that January is the most popular time to join a gym. If you want to make sure you’re not part of the other cliché – giving up in February – then make sure you choose the right gym for your budget, lifestyle and fitness needs. Here’s the third annual West Hampstead Life gym guide to help you.

The biggest change from last year is that Gloves Boxing Club, on Broadhurst Gardens, closed in March. It’s been replaced by HIIT Gym, which took over the premises and opened in October.

Luxury (£££)

Virgin Active, O2 Centre Swiss Cottage

Virgin_ActiveO2

Spacious and well-equipped, with multiple fitness studios and a pool, this is more health club than gym, which is reflected in the membership cost. I can imagine just going for a dip in the pool followed by a spell in the sauna or steam room, and a rest in the café afterwards. Mmm. Not that I’m recommending this as a viable fitness regime, of course.

NB There’s also a Virgin Active in Cricklewood, for those based that side of West Hampstead.

Prices have gone up a little from last year’s rates, and this year there’s no “get the rest of January free” joining offer. Both memberships include access to the gym, classes in the studio, pool and sauna.

  • Full Flexi Monthly (rolling monthly contract): £102/mth + £30 joining fee
  • Minimum 12-month contract membership: £95/mth  + no joining fee

Movers and Shapers, 148 West End Lane, West Hampstead
Positioned as an alternative to a conventional gym, Movers and Shapers offers 30-minute intensive classes in small groups using Power Plate machines, and they have also recently added a HIIT (high-intensity interval training) studio with TRX suspension equipment. Free trials are available if you want to find out more. Read about my experience at Movers and Shapers here.

  • Course of 10 classes: £149 (limited offer; classes valid for 3 months)
  • Course of 20 classes: £259 (limited offer; classes valid for 6 months)
  • Full Monthly membership – £125/mth (access to unlimited classes at any time)
  • Off Peak Monthly membership – £99/mth (access to unlimited classes at off-peak hours: 12pm-5pm Mon-Fri, and all day Sat and Sun)

No joining or admin fees; includes initial and ongoing health consultations.

CrossFit Evolving, 50-52 Kilburn High Road (under HSBC bank)
CrossFit is a fitness philosophy that began in the US and has now spread to hundreds of CrossFit gyms (or “boxes”) across the world. It claims to help you work on all aspects of fitness through tailored workouts using a wide variety of different exercises. It’s not cheap, but if you’re looking for a serious training regimen, this may be the club for you. There are free taster sessions on Wednesday evenings if you want to see what you’re getting yourself into!

  • Full, peak-hours membership: £170/mth
  • Off-peak membership: £140/mth (Off-peak hours: 8am-6pm; after 8pm)
  • Single, off-peak WOD (workout of the day) session: £15

Mid-range (££)

Swiss Cottage Leisure Centre, Adelaide Road, Swiss Cottage
A Camden-run sports centre with plenty of equipment – I visited on a Saturday afternoon and thought it was busy but didn’t notice queues for any machines. There are lots of classes too, though the popular ones get very booked up. The standard membership covers access to gym, classes and pool. There’s also a climbing wall, sports hall and squash courts, for all of which sessions can be paid for separately. See the full price list of memberships, concessionary rates and pay-as-you-go prices on the Better website.

  • Standard monthly membership, with access to gym, pool and classes: £54/mth (£55/mth from February)
  • Premium monthly membership, as above + access to sauna, steam room, and other gyms and spas in the network: £77.50/mth

There’s also a joining fee of £35, though it was unclear from my phone enquiry whether this could be waived or not: “Yesterday we charged it, today we didn’t”… so it’s probably best to drop in to the centre and negotiate in person.

Bannatyne’s, Marriot Maida Vale, 4 Greville Road (just off Kilburn High Road)
This is quite a good-value choice if you’re after a gym membership that includes extras like a sauna and swimming pool. There’s also a fitness studio, and classes are included in all memberships.

  • 12-month minimum contract – Off-peak (Mon-Fri 6.30am-4pm): £29.99/mth
  • 12-month minimum contract – Peak (valid any time): £39.99/mth
  • Flexible contract (on a rolling monthly basis, with 30 days to cancel) – Off-peak (Mon-Fri 6.30am-4pm): £36.99/mth
  • Flexible contract (on a rolling monthly basis, with 30 days to cancel) – Peak (valid any time): £47.99/mth

On top of this, there’s a £25 one-off joining fee (though apparently they’ll give you a goody bag and possibly some sessions with a personal trainer “to soften the blow”) and if you want to use the gym towels, add £6 to the monthly membership fee.

HIIT Gym, 198a Broadhurst Gardens, West Hampstead

The recently-opened HIIT Gym is located in Gloves’ old premises, a cool industrial-style building that was originally the ticket office of the Metropolitan Railway. The gym’s instructors lead small classes in HIIT (high-intensity interval training) workouts, mixing it up with a variety of different techniques and equipment. There’s also the option to monitor your progress with  a heart-rate monitor belt (available from the gym at £50). There are three levels of membership available, all on a rolling monthly basis with no contract. Free one-week trials are available if you want to try before you buy.

  • Primary: £39 for 4 sessions a month 
  • Standard: £49 for 8 sessions a month
  • Champion: £69 for unlimited sessions a month

My Fitness Boutique, West Heath Yard, 174 Mill Lane, West Hampstead
My Fitness Boutique, up by West End Green, offers some 50 classes a week including Zumba, spinning, yoga and circuits. All are pay-as-you-go, so if you like trying out different classes without having to commit to a contract, this is a good choice. Prices haven’t gone up since last year.

Example prices (from website):

  • Introductory 5-class package (intro offer only): £25
  • Single class: £12
  • 30-day pack (unlimited classes): £75
  • 90-day pack: (unlimited classes) £165

Budget (£)

The Gym Group, Unit D2, 41 Fortune Green Road, West Hampstead
No-frills budget gym open 24/7 with card entry. There’s no need to sign up to a minimum contract.

  • £20.99/mth (+ £20 joining fee)

Fit4Less, 34a-36 Kilburn High Road
Another gym with functional workout equipment and none of the luxury extras. As well as free weights and cardio machines, there’s TRX equipment and kettlebells. Personal training is available too.

  • Anytime gym membership: £22.99/mth + £29.99 admin fee
  • Anytime gym membership + locker hire: £32.99/mth + £29.99 admin fee

Outdoor gyms: Kilburn Grange Park, Swiss Cottage, Maygrove Peace Park

SwissCottageOutdoorGym
I must admit I haven’t tried these, but they look like a great idea. According to Camden’s website, they are “suitable for people of all ages and fitness levels”, so give them a go next time you’re out for a run! Best of all, they’re free!

Which gym is right for you?

The 2017 version of the West Hampstead gym guide is now available.

Last January’s article about gym memberships in and around West Hampstead proved extremely popular, so I’ve updated it here with 2014’s prices. Most rates have gone up a little (it’s an extra 95p per month at Virgin Active), one has stayed the same (Movers & Shapers), and at Bannatyne’s, membership has even come down in price. As ever, you can leave comments below or tweet me (@zenw6) your thoughts and feedback.

Luxury (£££)

Virgin Active, O2 Centre Swiss Cottage

Virgin_ActiveO2

Spacious and well-equipped, with multiple fitness studios and a pool, this is more “health club” than gym, and this is reflected in the membership cost. I can imagine just going for a dip in the pool followed by a spell in the sauna or steam room, and a rest in the café afterwards. Mmm. Not that I’m recommending this as a viable fitness regime, of course.

NB There’s also a Virgin Active in Cricklewood, for those based that side of West Hampstead.

  • Full Flexi Monthly (rolling monthly contract): £99.95/mth + £30 joining fee
  • Minimum 12-month contract membership: £92/mth + remainder of January free + no joining fee

Gloves Boxing Club, 198a Broadhurst Gardens, West Hampstead
Specialised one-to-one or group training in this friendly, unintimidating boxing gym. Read about my visit to the club in 2012. Prices vary depending on class package/ type of training.

There are many different options here, covering membership or pay-as-you-go packs of 10 or 20 classes. It’s worth chatting to the team at Gloves for the package that would suit you best, but here are some example prices:

  • 10-class pack: £125
  • 12-month contracts range from £50/mth – £125/mth
  • There are also fixed-length short-term memberships of 3, 6 or 12 months.

Movers and Shapers, 148 West End Lane, West Hampstead
Positioned as an alternative to a conventional gym, Movers and Shapers offer 30-minute intensive classes in small groups using Power Plate machines. Free trials are available if you want to find out more. Read about my experience last year here.

  • Course of 10 classes: £199
  • Course of 20 classes: £369
  • Full Monthly membership – £125 per month
  • Off Peak Monthly membership – £99 per month

No joining or admin fees; includes initial and ongoing health consultations

Until the end of February 2014, West Hampstead Life readers can claim £25 off any of the above memberships*. Simply go in to the West Hampstead branch of Movers & Shapers and mention that you saw the offer on the website.
*offer available to new customers only

Mid-range (££)

Swiss Cottage Leisure Centre, Adelaide Road, Swiss Cottage
A Camden-run sports centre with plenty of equipment – I visited on a Saturday afternoon and thought it was busy but didn’t notice queues for any machines. There are lots of classes too, though the popular ones get very booked up. The standard membership covers access to gym, classes and pool. There’s also a climbing wall, sports hall and squash courts, sessions in which can be paid for separately.

  • Standard monthly membership, with access to gym, pool and classes (no minimum contract): £51.80/mth (no joining fee in January)
  • Premium monthly membership, as above + access to sauna, steam room, and other gyms in the network (no minimum contract): £54/mth (no joining fee in January)
  • PAYG: £32.90 membership for Camden residents + one-off payments of £6.50 gym/ £4.25 swim/ £7.25 class

Bannatyne’s, Marriot Maida Vale, 4 Greville Road (off Kilburn High Road)
Bizarrely, membership here is structured around whether or not you get a towel each time you work out. There was a huge stack of them behind the reception desk when I walked in, and very white and fluffy they looked too. There’s a gym, fitness studio and 25m pool. If you’re a Kilburn-based towel fetishist, this is the place for you.

  • Minimum 6-month contract (WITH TOWELS): £58/mth (+ £20 joining fee)
  • Monthly membership (NO TOWELS), no minimum contract: £39/mth (+ £40 joining fee) – offer valid until the end of January. From February, this membership is £49/mth.

My Fitness Boutique, West Heath Yard, 174 Mill Lane, West Hampstead
My Fitness Boutique, up by West End Green, offers around 50 classes a week including Zumba, spinning, yoga and circuits. All are pay-as-you-go, so if you like trying out different classes without having to commit to a contract, this is a good choice.

Example prices (from website):

  • Introductory 5-class package (intro offer only): £25
  • Single class: £12
  • 30-day pack (unlimited classes): £75
  • 90-day pack: (unlimited classes) £165

Budget (£)

The Gym Group, Unit D2, 41 Fortune Green Road, West Hampstead
No-frills budget gym open 24/7 with card entry.

  • £20.99/mth (+ £20 joining fee)

Fit4Less, 34a-36 Kilburn High Road
If you can see past the garish bright green walls, and aren’t bothered about classes or a swimming pool, this new no-frills gym might be for you. Friendly staff were on hand to answer questions on my visit, and personal training is available too. Initial feedback on Twitter has been positive.

  • £19.99/mth + £29.99 joining fee

Outdoor gyms: Kilburn Grange Park, Swiss Cottage, Maygrove Peace Park

SwissCottageOutdoorGym
I must admit I haven’t tried these, but they look like a great idea. According to Camden’s website, they are “suitable for people of all ages and fitness levels”, so give them a go next time you’re out for a run! Best of all, they’re free!