An Insight into: Rock Men’s Salon and Wired Co.
John Padalino runs not one but two local businesses – and they are next door to each other. Rock Men’s Salon and Wired Coffee on Broadhurst Gardens. If you don’t know them already, they are a couple of the ‘hipper’ businesses here, but with a mix of typical West Hampstead customers.
What brought you West Hampstead?
The C11 bus from Brent Cross.
It was literally by accident. I had moved up to London from Devon, and was searching for a while for somewhere to set up a men’s salon. I trained at my dad’s salon in Devon, which has just celebrated it’s 55th anniversary. I ran it for a while but the pull of London was too strong.
Back in 2010 I was shopping in Brent Cross, and I randomly got on a bus to explore. The bus was a C11, and I got off at this place that had a nice vibe and looked interesting; West End Green. I wandered down West End Lane and at the bottom saw a salon called Matrix, which was empty in a parade of shops opposite the tube station. I thought that it was a pretty good site next to three stations.
Then I went in to Café Bon next door and checked online for leases available in West Hampstead. The first lease that came up was … Matrix!
I immediately called Network Rail, which was offering a three-year lease with a six-month break clause. I could see there was the potential for redevelopment but the other local shopkeepers said there had been talk of it for 15 years and nothing had happened. So I took the risk and signed the lease.
What happened next?
Business got off to a good start but just three months later a letter arrived giving me my notice! West Hampstead Square was going to be built and our little parade of shops was going to be knocked down. It was pretty stressful having only just got the business off the ground but one of my clients, a surveyor, said, “Face it, London is evolving, it’s going to change, don’t fight it.”
By the time we moved, 18 months later, I had already found a new place round the corner for rock, in what had been the Millennium café. However, my old place was going to be empty for three months so I negotiated with Network Rail to open a pop-up coffee shop there.
What’s your fondest memory of the area?
Getting up at 5.30am and opening the door on that pop-up coffee shop. It opened from December 2011 until February 2012. We decided to focus on the coffee – pure and true – so we decided to work with a great roaster. Tom, my business partner’s dad, made all the furniture but you could still tell it had been a barbers; there were still mirrors on the wall.
Tom and I would start off serving coffee in the morning then pop round to Rock to cut hair! From day one people responded really positively and we got so much encouragement. So when the shop next to Rock became available, my landlady asked if wanted to take it on and the pop-up coffee shop suddenly had a permanent home. I was amazed at how things turned around from just two years earlier.
It is not just Tom and his Dad that helped, but our partners too. It was a team effort. Likewise now I couldn’t do it without the baristas at Wired and the other stylists at Rock. I’m proud of them all. Also, having a very local website like West Hampstead Life really helped too.
What has surprised you most about how West Hampstead has changed?
What has surprised me was the nice mix of customers. With the connections to the City and Canary Wharf we have customers who work in the city, but we also have guys who work in TV and sportsmen. From conservative to cutting edge – a nice mix of everyone.
Broadhurst Gardens has changed even since we arrived but the businesses offer something a bit different, from a pizza cooked in a wood burning stove, bespoke chocolates, violins, and great coffee and food in Wired.
The regulars really encourage us to improve and change; we’ve introduced V60 and aeropress [Ed – new ways of making of coffee]. Currently, we are seeing demand for plant-based foods and are jointly developing those with our food producers.
What’s for lunch?
Normally I have a smoked turkey, avocado and harrissa sandwich and one of our chia pots for dessert. But this month being VEGANuary, I’m going more vegetarian with our carrot, courguette and hommous on rye with a flat white with cashew milk.
If I go out, I like Pham just a couple of doors down, the food is excellent. Or popping in for a drink at the Gallery.
Describe West Hampstead in three words?
Evolving, supportive and responsive.