West Hampstead Life

Category: Shops & Restaurants

  • An Insight with: Ellias from David’s Deli

    An Insight with: Ellias from David’s Deli

    One of the pleasures of writing West Hampstead Life is writing these Insights during which we get to know some familiar West Hampstead faces a bit better, behind the facade even. This month’s is no exception as we caught up with Ellias from David’s Deli.

    We all know him as Ellias, in fact his full name is Ellias Dbouq; he was born in Beruit from mixed heritage Middle-Eastern heritage, and considers himself Lebanese. When the war broke out his family moved to Germany, where he grew up.

    Ellias is super enthusiastic about life, David’s Deli and West Hampstead. Yes David’s Deli is business but it is also at the heart of the community as a place to eat, meet and greet. But it takes a proactive approach to be so, helping cook for the winter shelter at the church (and handing out 250 oranges).

    Ellias in front of David’s Deli, West Hampstead. It’s his life!

    So, what brought you to West Hampstead?

    “It was accidental really, or perhaps fate is a better way of putting it. It was 2004 and I’d come over from Kiel to visit my brother, who was living in Wood Green. I was looking with a business partner for an opportunity over here and I knew Gaby* and Zak (who worked for Gaby). Gaby saw this site in West Hampstead and suggested we take a look, so I came over to visit with my brother. I had a really good vibe about the place and West Hampstead, so we went for it. And that is how Zak, my brother and Dauod opened David’s (Daoud’s) Deli.

    “After two years Daoud decide to move back to Germany and Zak wanted to move on,  at which point they offered me the chance to buy their share of the business. I took it.”

    *yes readers it is the Gaby of Gaby’s deli on Charing Cross Road, one of Jeremy Corbyn’s favorite haunts.

    What was your first/fondest memory?

    “Like I said as soon as I arrived here I felt at home.  I remember the first night we opened the deli I went for a drink in what is now the Alice House and met a very friendly reception, chatting with people right away. And I thought, yes I’ve made the right choice”.

    How has West Hampstead changed?

    “When I first arrived in 2004 it was very booming and quite mixed but then credit crunch of 2008 hit. It hit the business quite hard as we saw a substantial drop in our earnings. We adjusted our business but after things picked up we noticed a shift in the area by 2011/12 there was more investors money coming”.

    “When things wobbled in 2008 we had to think about what we could do, extending the day by becoming a shisha bar at night seemed a good option, so we tried it (Ed – with the correct licences he added)! It’s worked well and now adds another leg to the business”.

    What’s for lunch?

    “Here are David’s Deli there’s lots for lunch! We have a new chef who we hired from Maroush, we call him Abu Ali. Since he arrived we have jumped over 4,000 places in the Tripadvisor rankings.

    As well as our regular mezze he cooks range of daily specials. [Ed – on offer the day I went was garden chicken, golden from the saffron sauce, a nice new addition]. He also makes homemade hummous and chilli sauce and has other secret recipes…”

    Garden chicken anyone?

    [For breakfast David’s Deli offers a croissant with halloumi and fig jam. A  new variation on the sweet and salty combination that works so well.  If you are looking for something different for breakfast, try it!]

    Halloumi and fig jam croissant. Mmmm.

    “If I’m going out then of course the Wet Fish Cafe which does a professional breakfast and very good coffee. With my wife and kids I’ll go to Locanda 311 we always have fun and enjoy the food”.

    West Hampstead in three words?

    “It’s my life”

  • Five Mother’s Day presents from West Hampstead

    Five Mother’s Day presents from West Hampstead

    Seaching for a present for your mother (or the mother of your kids, or whoever you want to express your gratitude to)? We have been searching the snowy streets of West Hampstead for inspiration (and bagged you a couple of discounts along the way!)

    Say it with flowers, Achillea style

    First stop, a WHL favourite, Achillea Flowers on Mill Lane. It has its usual array of really beautiful bouquets of course, but for something a bit more special how about getting your mum a place at one of its workshops? Next up is “Dressing the table for Spring” (£100 with £5 off if you mention WHL) on 20th March. This includes all materials (and wine!) so your mum will come away with a beautiful table display and lots of ideas.

    West End Lane Books suggested the latest novel by Elizabeth Strout, ‘Anything is Possible’, or Elinor Oliphant’s ‘Everything is Fine’. Fans of historical fiction might like ‘The Miniaturist’ (televised over Christmas) or ‘The Mermaid and Mrs Hancock‘. For something a bit more emotional, the shop has signed copies of Greg Wise’s book, co-written with his sister Clare, who died from cancer in 2016. If it is a cookbook you’re after then I liked the look of Anna Jones’ ‘The Modern Cook’s Year’.

    Just the right weather to curl up with a good book!

    Season Cookshop has done all the hard work and, in a very helpful window display, made suggestions for the tea, coffee or wine-drinking mother.  It also stocks Artisan du Chocolat’s delicious sea-salted caramels. I know, I know, salted caramel is as ubiquitous as a Keep Calm apron, but Artisan was one of the first to combine them and still one of the best.

    Tea, coffee or … wine!

    For more chocolate options head over to Zyla on Broadhurst Gardens where Zoe has a delicious selection available. She is also offering a Mother’s Day basket, which includes not only her chocolates (and I think a candle by local candle maker) but also a suitable book from… West End Lane Books (of course)!

    And finally, if you are looking for something creative and ‘crafty’ try the Village Haberdashery. It has put together a selection of nine Mother’s Day present ideas. Plus on Mother’s Day itself, Annie will be popping prosecco and hosting a free paper-flower making table at the shop. No booking required – bring your mum, bring your kids, just come and relax.

  • An Insight on Lately: Gordon Stevenson tells all

    An Insight on Lately: Gordon Stevenson tells all

    Regular readers will know that West Hampstead nightclub Lately has closed after almost 40 years. We met up with owner Gordon Stevenson.

    What brought you to West Hampstead?
    “Buying Lately, that’s what! I opened it 38 years ago after I was offered the club by a friend. Previously it was a called Vincent’s but had been empty for about 18 months and he was offering it for sale. I knew him because those days I had been supplying him his drink, and I bought it from him.

    When I looking for a name, I was late arriving back from somewhere and my friend said why don’t you call your new late night venue Lately”.

    It’s been enjoyable running it all these years, with lots of good days and I have made lots of friends.”

    Gordon was far to discreet to drop any celebrity names, but he did say that being close to the Central School of Speech & Drama has led to quite a few young actors becoming regulars, and many have gone on to be household names.

    Gordon of Lately out in daylight!

    What is your first/fondest memory of the area?
    “That’s going back 38 years. In those days it was more a like a village, with independent and small shops, rather than Costa, Starbucks or Tesco.

    I remember Nick who used to run the hardware shop (called the Funny Little Hardware Shop), with his mother helping out on Wednesdays and his ex-wife helping out too. And also Western Food Store, which has just closed, which used to be a greengrocers which I liked.

    Not sure it’s the fondest memory but certainly memorable – I remember David Martin’s escape and arrest as his girlfriend’s flat was above Lately.” [We wrote about this a couple of years ago]

    What has surprised you about how West Hampstead has changed?
    “I suppose the biggest difference is that that local people seem to have disappeared and new (more international) people have moved in. But that’s true of the whole of London.”

    At this point, I asked Gordon whether he’d ever had any problems with drugs, which are often a part of London nightlife (and previously caused licensing issues for Lower Ground Bar). A steely look crossed his previously affable face as he said that he never allowed it at Lately; “What people do is their own business” but he made it clear what side of the fence he was on and “any potential dealers knew not to cross it”

    What’s for lunch?
    Given that his life revolved around late-night hospitality, Gordon said he rarely went out for lunch. When pushed, he said he liked the Banana Tree.

    West Hampstead in three words?
    “No man’s land.” These three words need some explanation! “West Hampstead is such a diverse area, sandwiched between the different worlds of the Kilburn High Road and the Finchley Road/Hampstead, so it’s a place in between, but it’s own place where all are welcome (as they were at Lately).”

    So what is the latest on Lately? As we reported, the team behind Kilburn Ironworks have taken over the lease and it will become a bar called Heads & Tails. It will keep the late licence (so probably the dancing will continue, but we will have to wait and see). Gordon is really happy about them taking over the licence.

    To end, Gordon wanted to say a big thank you to West Hampstead for its support over the last 38 years.

  • Brunch at Hām; was it Hamtastic?

    Brunch at Hām; was it Hamtastic?

    It’s always exciting when a new business opens in West Hampstead and recently there seems to have been a shift up-market, with the arrival of Gail’s, M&S and Lola’s. The latest business to open is the new restaurant Hām, with a soft launch this weekend offering brunch at lunch and dinner in the evening. Our resident food critic Tom will be going for dinner in March so watch out for that, but I went for brunch this weekend.

    And who better to go with than Jennie and Tom, formerly of that West Hampstead stalwart, the Kitchen Table. They know a thing or two about brunch. So, I rocked up at Hām on Sunday to meet them and a couple of friends.

    The decor is very ‘now’. In a good way.

    The first thing you notice about the place is that has undergone a serious renovation, the new Hām is very ‘now’, from the tone of the walls and furniture, to the shape of the lights, but in a good way. It was full of friends and family of the owners and there was a nice buzz to the atmosphere.

    The chefs working in the kitchen are visible, although the clever use of mirrors not only brings more light to the back of the room it makes the kitchen seem to float in a different plane.

    The chef, Matt Osborne (an Aussie) was formerly at the Ledbury (amongst other venues). The food is creeping into fine dining territory for brunch and I expect for dinner. I ordered the Hām breakfast (£13) a full English but with a twist: added avocado and kasundi (it’s oven dried tomato paste with a kick of chilli). It was good, a chef-cooked full English with the quality ingredients shining through. For me (and Tom who also ordered it), quality or not, we would have appreciated an extra rasher of bacon.

    The Ham breakfast

    Jody ordered avocado on toast with goats cheese (and kasundi), but not enough goats cheese in her opinion. Jennie went for the mushrooms (and Doddington cheese) on toast, which looked delicious, and she also sensibly ordered some crumpets with honey, ricotta and pear to share. It was brunch after all, which should be a relaxed sharing type meal, so I ordered them as well. And they were a nice sweet complement to my full, but fine, English.

    Those crumpets (freshly baked) with honey, pear and ricotta.

    Tom, Jody and I wondered if the sourdough toast was a bit difficult to cut, but we were put in our place by Jennie who thought that it was the crunch of the crust was what made it.

    For drinks the menu offered green (apple, celery, spinach) and red (apple, carrot and beetroot) juices plus fine teas and coffee which met the high standard of the ex-Kitchen Tablers (and coffee drinkers) around the table.

    While chatting to Rose and David, the new owners, Jennie advised ‘listen to Twitter and Instagram’ because West Hampstead will let you know how it feels. And if this tweet is anything to go by, Hām is off to a positive start. I’d agree – I had an enjoyable and importantly delicious brunch. Hām is a step up the fine dining and price ladder from other local options, but as we have seen with the arrival of Gail’s and then Lola’s if you offer a quality atmosphere and food, people will come – and pay.

    Once it fully opens on 28th it will offer brunch and a set lunch menu, with à la carte in the evenings.

  • Clock Cafe; fresh face, familiar food

    Clock Cafe; fresh face, familiar food

    You will have noticed that where Lena’s Café was we now have a fresh face on the high street, but something seems familiar about Clock Café.

    With the same set up of deli-style food served hot or cold, Clock Café has the same chef and management as Lena’s but has been given a much needed facelift (after a Porsche crashed through the window)!

    Mixed salads on offer at the Clock Cafe

    Though it doesn’t quite boast the same ambiance as some of the restaurants, pubs and cafés we have on West End Lane, Clock Café offers some variety, a low key and reasonably priced option, whether you’re eating in or taking away. I’d imagine this wil be a popular spot for those working in the area looking for a quick bite on their lunch break.

    You’re spoilt for choice with the food options.  I highly recommend the baked cauliflower – bursting full of flavour, the greens and chicken in tomato sauce. It was extremely tasty; I’d go so far as to say delicious. The aubergine was quite salty, in fact, I dread to think how much salt went in a lot of the menu items. However, if you choose well you may end up with a fairly healthy, hearty meal. It’s a great grab and go or quick sit in place.

    And more salads!

    Those who were fans of Lena’s would be pleased to know that Clock Café hasn’t lost it’s ‘marketplace in the Mediterranean or Middle East’ feel, with vast trays of baklava and assorted nuts on offer (the nuts are new by the way).

    And it does food to go.

    Prices are cheaper if you take your food to go, choices include boxes filled to the brim with your own choice of main food items and salads, sandwiches, wraps and a soup of the day. They also have a nice selection of drinks, including coffee (of course).

    It’s nice to have you back in the neighborhood, Clock Café.

  • 20 exciting and unusual Christmas presents from West Hampstead

    20 exciting and unusual Christmas presents from West Hampstead

    Andy Williams might have sung ‘It’s the most wonderful time of the year’, but for most of us it’s the rack-our-brains-for-a-present time of the year. If that describes you here are some present ideas from just down the road.

    First stop, Seasons the Cookshop, it’s a small independent kitchen store with a really nice range of stock. Popular this Christmas is a very chic set of cheese knives (£17.99), a set of Peugeot salt and pepper grinders (£39.99 normally £31 each) and the ever-stylish Le Creuset mugs (£15). They are also good for stocking fillers for the foodie in your life.

    Chic cheese knives (£17.99 with stand, £13.99 without), salt n’ pepper (£39.99) and Le Creuset mug (£15)

    Sticking with the food, why not order your whole Christmas dinner?! Crocker’s Folly (the pub in Lisson Grove), which we grant you is a bit outside West Hampstead, is offering Christmas in a hamper – they will cook and deliver a £8kg turkey (enough for 16) a choice of sides, plus mince pies all for £120.

    Another local food options is some homemade jams and chutneys from The Well Preserved jam company. They are offering special Christmas packaging and will be at the farmer’s market on Saturday 23rd. Particular favourites of mine include the orange and whiskey, lemon, gin and tonic, and chilli jam but they have a wide selection to suit all tastes.

    Crochet your own tie (£11), or toy (£25), mini cross stitch kits (around £10)

    New on the block (well new and expanded) is the Village Haberdashery. If you haven’t been up yet (it’s above M&S) do pop up and take a look.

    For present ideas, I liked the crochet your own tie kit (£11) – it requires no previous experience and only takes 5 hours (full disclosure, not only did I end up buying one for myself but when I showed it to my most stylish friend, she promptly put it on the list for her son). Other ideas included mini-cross stitch kits (around £10), a crochet your own toy (£25) and an all-the-rage-on Instagram mini wall-hanging set (£14.95 for the kit and £14.95 for the wool).

    They also offer a variety of classes and workshops (£45 to £95, more for multi-day courses). And not just sewing (although they do have those too – including with Charlotte Newland (winner of the Great British Sewing Bee)). Other workshops include modern calligraphy and lino printing. How about offering a workshop place as a present?

    If you would rather try something different then how about a pottery taster course with Freya Bramble-Carter? She was a contestant on this year’s Great Pottery Throw Down and has a studio (actually she shares it with her father) in the Kingsgate Workshops. They offer Saturday afternoon taster courses (£45), Sunday morning taster courses for teens (£30), and adult four-week pottery courses (£150).

    Or what about a luxury sleeping bag from West Hampstead based Sleeping Beauties? They come in a range of boho – but tasteful- patterns and each one (singles £64.99) includes not only a matching pillowcase but also (matching) eyeshade. How chic! And for Christmas, they are introducing a double sleeping bag (£139.99). Orders can be collected from the Village Haberdashery to make life simple. How did you survive at Latitude without one?

    Persons Unknown, How Not To Be A Boy, The Art of Failing, & Cats of West Hampstead. (Not shown Little Me).

    Being a literary crowd, books are always a popular choice and so what’s on the shelves at West End Lane Books? Of course, any book is available – with a smile, but we thought of these four West Hampstead options; Robert Webb’s ‘How Not To Be A Boy’ (signed copies in again this week), Susie Steiner’s ‘Person’s Unknown’, Anthony McGowan’s ‘The Art of Failing’ and for cat-lovers (or dogs) ‘The Cats of West Hampstead’ and if I could squeeze in another one, ‘Little Me’ by Matt Lucas.

    Another popular local choice for presents is Achillea on Mill Lane, which is offering some stunning door wreaths at the moment (£35 to £65) and table ornaments. However, from time to time they also offer workshops (£100) – they next one is in March, just before Mother’s day, on ‘dressing the Spring table’ and includes making a Spring centrepiece. Christmas and Mother’s Day present in one. Result!

    Finally, not to forget the Sheriff Centre which has a good selection of kids presents and stocking fillers.  So there you are, plenty of present ideas all in West Hampstead, both objects and also ‘experiences’. Merry Christmas!

  • Italian embassy chef cooks live at Scavolini Store West Hampstead

    Italian embassy chef cooks live at Scavolini Store West Hampstead

    Sponsored post

    Danilo Cortelleni, the head chef to the Italian Ambassador and Masterchef: The Professionals finalist, cooked up an Italian feast at the Scavolini Store West Hampstead, on the edge of Fortune Green on Tuesday evening.

    Danilo took centre stage in the wonderful Diesel Social kitchen, where he created a host of delicious Italian food for guests to enjoy.

    It was a real treat to watch the Masterchef star in action as he cooked dishes from his latest book, 4 Grosvenor Square. As the Prosecco flowed, we got an opportunity to watch a top chef in action, and learned a few Italian cooking secrets too.

    As soon as Danilo started cooking, the showroom filled with delicious aromas. He tantalised our taste buds with his amazing cooking, and the finished results tasted as good as they looked and smelled.

    Delicious dishes included marinated Sicilian red prawns with burrata mousse, pumpkin risotto with sage and gorgonzola cheese and Danilo’s show stopping multicolour ravioli with ricotta.

    “You can’t have an Italian cooking demonstration in an Italian kitchen without fresh pasta. The multicolour ravioli looks hard to make, but as everyone saw, it is not that complicated, once you overcome the fear”, says Danilo.

    You can tell that Danilo cooks from the heart, as he talks about the importance of putting love and care into every dish.

    “The basic rule of Italian cooking is that you must love the ingredients and put care into the preparation. If you don’t put love into what you are doing it won’t work. It is the same with the place where you cook the food. If the food is comforting, the space where the food is cooking needs to be comforting too. I can talk for a good slice of Italians, especially ex-pats living in London, when I say that the kitchen and the food makes you think of home. My cooking tonight is a celebration of Italian life and that is why I have loved cooking at Scavolini, it feels familiar and homely”, says Danilo.

    Brani Hadzhi, showroom manager says: “We are so pleased that Danilo could join us in the showroom. It was great to see our two fully working display kitchens being used by such a prestigious chef. Danilo’s cooking brought the authentic a taste of Italian food to West Hampstead tonight. We hope this is the first of many visits from Danilo”.

    “Scavolini kitchens are how we Italians feel a kitchen should be, everything is where it should be. The Scavolini designers understand how you use space and how you move around, and the kitchens work well.

    In the two and half years since it opened the Fortune Green showroom has quickly become a destination store for stylish contemporary and traditional Italian kitchen, bathroom and living room furniture.

    The team at the Scavolini Store has also become a part of the local community. They sponsor the Friends of Fortune Green monthly clean up and took part in the annual Jester Festival.

    “Our clients are mostly from North London and we particularly enjoy meeting and getting to know the locals. Many have become friends, for example, we recently hosted the local Women’s Institute for one of their monthly meetings. We love opening the showroom to the community and will be holding more events in 2018”, says Brani.

  • An Insight into: Mill Lane Barbers

    An Insight into: Mill Lane Barbers

    Among the ebb and flow of businesses on Mill Lane there are a couple of constants; Mill Lane Barbers is one of them. To get the view from the barber’s chair, WHL popped in to as Prod, the owner, was preparing for the day. Prod’s family is Greek-Cypriot by origin, although he was born and grew up in north London. His full name is Prodromos Prodromou, which sounds exotic to Anglo-Saxon ears, until you realise that the English equivilent would be John Johnson.

    Always a cheery welcome at the Mill Lane Barbers.

    Before setting up his own business Prod was a freelance barber. Fifteen years ago, yes it’s been that long since it first opened, Prod decided to open his own barbershop on Mill Lane. Over time he’s been joined in his team by Vas and George.

    What brought you to West Hampstead?
    “To be honest it was my wife, or more correctly at the time girlfriend. She was living in Brondesbury Park and we would come over here for dinner or a coffee. I just liked the feel of the area, it was a good, busy area.

    So when I was thinking of opening my own barbershop it was the obvious choice. I was (and still am) living in Finchley which was saturated with barbers. Here in West Hampstead, although there were quite a few hairdressers, there were fewer barbering options so I thought it would be good place to open up.

    My aim was to make it a simple, but good quality gent’s barbers. I didn’t want to be on West End Lane, the rents were too high and it wasn’t necessary, so I settled on Mill Lane and am glad I did.”

    What was your first memory of the area?
    “My first memories are what drew me here –  that, even though West Hampstead is so close to the city,  it had (and has) a strong local community where people know each other.

    As for places, I have fond memories of Upstairs Downstairs cafe, which was a favourite haunt of my wife. It’s on the corner where Firezza Pizza is now.”

    What has surprise you the most about how West Hampstead has changed?
    “Many of the independents, the smaller more interesting businesses, have gone and the big boys have arrived.

    Every spare bit of space has been developed. I remember the old pub and shops up by Fortune Green, which is now Alfred Court. Likewise all the developments down by the station mean West Hampstead is even more densely populated. This also means more barbers and coffee shops, but more potential clients too – we are still doing OK.”

    An action-packed day at MLB

    What’s for lunch?
    “Normally, I bring in something from home. Otherwise of course I miss the Kitchen Table, where I would sometimes get some lunch. However, I like our new neighbours at the Mill Café. They even open at 8am for breakfast, which is earlier than the Kitchen Table, so I pop in every now and then. Actually, the food is really good, it’s really worth a visit.”

    Describe West Hampstead in three words?
    Busy, developing and affluent

    Anything else to add?
    “Well, my main bugbear is the rubbish! (Ed – why am I not surprised). It’s not easy running a business on Mill Lane and it doesn’t help to have mounds of rubbish along the road. I’ll often mutter to myself or tweet about it. But I’ve tailed off a bit recently as it gets boring, and maybe things are also slightly better. Still some way to go though.”

  • New Sunday food market in O2 car park

    New Sunday food market in O2 car park

    At 10am this Sunday, West Hampstead welcomes a new food market. The imaginatively named 255 Finchley Road Market is in the O2 car park (some old hands may remember when the Swiss Cottage farmers market was there on Wednesdays, before our own Saturday market had started).

    Land Securities, owners of the O2, approached the Food Commission, which already runs the successful Brook Green Market and Kitchen about setting something up. The market will be at the Sainsbury’s end of the car park (on the ‘bus stop’ side) but you won’t be able to miss it – there will be more than 20 stalls, including:

    • Astons Organic Bakery
    • Dee’s Pies
    • Popina Bakery (a familiar face from the Saturday market)
    • Mini Crops (oh so trendy micro greens, sadly not at micro prices)
    • Wild Country Organics (another familiar face from our Saturday market)
    • Woodlands Jersey Beef (beef from Hampshire’s Meon valley)
    • Picks Organic Farm (for those other meats)
    • The Mushroom Table (biodynamic mushrooms – for the biodynamic man – or woman, in your life)

    For you homesick Europeans there are a range of European stalls (buy now, before Brexit tariffs)

    • La Contrada (Italian cheese and hams)
    • L’Ami Jac (French wines selected by a Scotsman)
    • Montadito (Spanish foods)
    • The Olive Bar (anti-Brexit, antipasti from across Europe)
    • Nonya Secrets (from further afield, Malay/Singaporean sauces)
    • Quickes Cheese (cloth-bound cheddar)
    • Pep and Lekker (vegan and gluten-free soups)

    If you are bit peckish on the day they will have a few stalls selling food to eat then and there:

    • Ede and Bibe (Italian street food)
    • Fruiliamo (Northern Italian street food – mainly vegan/gluten free)
    • The Three Little Pigs (BBQ’d meats in pitta wraps)
    • Rocks (Shellfish cooked on charcoal)
    • Picks Organic Meats (yes the same ones as above, they also sell hot sausages etc)

    Looks like quite an interesting selection. And if all that isn’t enough, as at their Brook Green market there will be events such as gin week, butchery workshops, and cheese & wine demos.

    London Farmer’s Markets had its own plans for a Sunday market but that planning application has since been withdrawn, so 255 Finchley Road has well and truly stolen a march on them. The new market may well attract a slightly different crowd from the Iverson Road Saturday market, not least the thousands of extra visitors to the O2 centre/Homebase and residents living up and down the Finchley Road. The market will be open 10am to 3pm on Sundays.

  • Deliveroo offers locals new food options, but at what cost?

    Deliveroo offers locals new food options, but at what cost?

     

    West Hampstead residents are hardworking and hungry, which goes some way to explain the platoon of Deliveroo bikes we see around the neighbourhood and congregating around West End Green. We are about to see a lot more of them.

    Hong Kong, Dubai … West Hampstead

    In its quest for world domination, Deliveroo has been trialling a new concept called Deliver Editions. The company is setting up kitchens in low-rent areas like industrial estates and leasing them to existing restaurant operations who employ chefs to share the kitchens and prepare take-away only food. Deliveroo of course is the sole delivery service available so it gets the rent and the delivery fee, while the restaurants get access to the growing home delivery market in new areas without the time and outlay (and risk) of setting up prime retail locations. Delivery is within a 2km radius making sure food stays fresh and hot, apparently.

    Having trialled this in Dubai and Hong Kong, the company is now rolling it out in London – including Swiss Cottage. When it is fully operational the Swiss Cottage unit will include nine different sections/kitchens, but initially it’s just five; Lievita, Motu, Ahi Poke, Busaba and Mezze House.

    Not everyone is happy

    This new concept is taking take-away into new territory and it is also pushing the boundaries of planning.

    In Swiss Cottage, Deliveroo has taken over a site behind 117 Finchley Road in the Cresta House car park (where the Estancia steakhouse was). It was a already a light industrial unit (it was an old Post Office sorting office which has been empty for years) so it’s unclear whether it  needs permission for change of use, but it does need permission for the extraction fans and ducting, which it has applied for. However, the operation appears to be up and running before permission had been granted. The company had also applied for an alcohol licence from the neighbouring Estancia steakhouse but withdrew the application after concerns from the police that alcohol should be delivered only with food.

    Of course more Deliveroo means more Deliveroo drivers, which not everyone (possibly noone?) is excited about. Swiss Cottage resident Elaine Bodenitz says “it’s got to the point that we are so infuriated.” In response to concerns, Deliveroo has a full-time security guard to marshall the drivers. Meanwhile, Swiss Cottage councillor Roger Freeman is taking up the planning and enforcement issues with the local planning department.