Cocoa Bijoux is an, erm, bijou, little chocolate shop down on Broadhurst Gardens. Except it isn’t just a chocolate shop. Stuart Daniel, the owner, wanted it be more interesting than a pure chocolate shop. It’s a good source if you are looking for a special present to take friends who’ve invited you for dinner. Or want to satisfy your own chocolate craving.

What brought you to West Hampstead?

Pizza. I was having a pizza at Sarracino, where we had been coming for years, then one day I saw this beautiful little shop, right next door to this great cigar shop (another of West Hampstead’s hidden gems) and said to my wife “I’m going to open up a shop” she replied, “you are crazy”.

I’d been in the confectionary distribution business for over 25 years and the bit I liked best about it was visiting the shops as well as the sourcing and discovering. So I thought the time had come to try something different and open my own shop.

I never wanted to open a pure chocolate shop though, I find them a bit boring. I’m a foodie and like other indulgent products too; biscuits, olive oil, jams, cakes (Ed – and even biltong, Stuart hails from South Africa). I wanted the shop to allow customer to “explore and discover a world of indulgence”.

First or fondest memory of West Hampstead?

Those pizzas at Sarracino!

What’s surprised you most about how West Hampstead has changed?

I haven’t been here that long, opening the shop in 2011, so it is difficult to know. Even in that short space of time though I’ve notice that the young couples that came in when I first opened have moved away and been replaced more and more by wealthy ex-pats. But West Hampstead is still perceived as a young person’s area, it has a young vibe.

Talking of change, I’d like to move into one of the new units when Mario’s further up Broadhurst Gardens gets redeveloped. It would be good to have more space, with somewhere for the customers to properly sit down and have one of our hot chocolate drinks.

When I look back at pictures of the shop, which at the time I thought was great, I now think it was terrible! The shop has matured, you have to respond to people’s wants and everything evolves.

What’s for lunch?

Mostly a beigel from Roni’s to go with soup I bring with me.

West Hampstead in three words?

Young, well-located and eclectic